Wednesday, November 19, 2008

Are you ready for this?

To create a punchy, sassy, in your face social networking/dating/magazine website appealing across the board to ex-pats and French alike but with one fundamental difference...it will be the antithesis of everything that has gone before on the Cote d’Azur.
Forget Middle England, genteel Brits of a certain age, comfortable, respectable, safe Riviera Radio and Anglo Info, the defining quality of our site will be the cool factor. We don’t want to be a part of the establishment, we don’t want to be in that time warp gang, we want you to come and join our gang. It promises to be everything the Cote d’Azur hasn’t currently got:
Independent
Quirky
Off the beaten track
Humorous
Selective
Irreverent
Fun
and boasting seriously cool credentials when it comes to knowing everything that is worth knowing about in our beautiful corner of France.
If you want comparisons, think the Hip Hotel Guide, Mr and Mrs Smith, LA2day, Wallpaper.....in other words, a sophisticated, user friendly site with the feel of a private members club, exploiting the area covering Monaco to St Tropez and all it has to offer in a unique fashion. Funded by subscriptions and advertising, our target market is the young and young thinking brigade, singletons new to the area looking for a social network, commuters from the UK who spend their working week here displaced from their own social circle, parents of teens who aren’t ready for the pinnie, pipe and slippers just yet.
The lowdown:
• What’s On. A definitive guide to upcoming concerts, events, club nights, the hottest parties, festivals, premieres, creating tie-ins with the Cannes Film Festival, the World DJ Festival, the World Music Awards amongst others. Also covering new bar and restaurant openings.
• Restaurants. Food is a major factor in France and the Med has so much to offer. We will feature honest reviews of restaurants on and off the beaten track, as well as readers/bloggers constructive views on their not so great experiences as well as their memorable ones.
• Feedback forum. Focusing on subscribers and bloggers views, their grass roots knowledge and tips for hidden jewels like a great walk, beach, or gastronomic eaterie. We want to create a Riviera-wide network of discerning people who can keep us up to date with great tips, reviews and recommendations. After all, word of mouth is the best form of advertising.
• Showbiz, showbiz,showbiz. It’s a proven fact that showbiz and glamour sells and the Cote D’Azur has it in spades. Coverage of A list events, who’s in town, a spotted column of who’s been seen where, celebs favourite haunts, the possibilities are endless with the constant stream of household names in the area.
• Dating. Another huge growth area on the internet, this page will aim to match up singletons between 25-45 who are living, working or playing in the area.
• Health. Sorry to repeat ourselves but another major growth area, and cannot be ignored in an area as rich as this in terms of temperate climate and unsurpassed sporting facilities. A well informed guide to the latest trends in health, diet and fitness, with an emphasis on well being rather than faddish and negative body image stuff.
• Travel. Exploring great boltholes for romantic getaways, family friendly hotels, adventure weekends, city breaks and cool camp sites. Aiming at boutique-style, personal, individual places to stay that aren’t break the bank expensive but offer something beyond the usual hotel experience.

Green and eco friendly are also very much the way forward for this exciting project.

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