Once you are in deep with a project, it's hard to be as objective as you were when it was just a clutch of ideas on scraps of paper. So it was after much discussion and thought that a few weeks ago, we decided to change the name of the magazine from Riviera2DAY to FR2DAY.
There are a few reasons behind the decision, the key ones being that the word Riviera is associated with so much down here (not all of it good either) and also that FR2DAY sits more tightly and comfortably as a brand with LA2DAY, our sister magazine. An added bonus is that FR2DAY looks a bit like Friday (no bad thing, Fridays are good) and FR actually stands for French Riviera (not to mention France, which could lead to national, maybe even world domination one day.) Reader, you are right to assume we are thinking BIG.
A less radical decision was to change Rendezvous, our social networking page, to Meet. This seems even more timely given that during some idle research yesterday on your friend and mine Google, one of the top listings was for Rendezvous, an 'adult contact magazine offering a wide selection of adverts from ladies, couples, gays and lesbians seeking.....' well, who knows what? I can hazard a guess but I didn't dare click in case Issy sneaked onto my laptop as she often does to get her Stardoll fix and ended up with rather more that what Britney's latest outfit looks like.... but I did wonder why no men were mentioned.
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